on Mon 12/14/2009 4:30 AM
Technology outsourcing and consulting firm Accenture Plc on Sunday said it was ending its six-year sponsorship arrangement with golfer Tiger Woods, who is embroiled in a scandal involving extra-marital affairs with numerous women says Reuters.
"Given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said in a statement.
Woods had appeared in Accenture's print, television and online ads.
Accenture's move comes a day after razor maker Gillette's statement that is would limit the role of the No. 1 golfer in the world in its marketing and Woods' own decision to step away from golf in order to repair his life.
The announcement by Procter & Gamble's Gillette, which had featured Woods in its razor ads, was an early sign the sex scandal already was taking its toll on his marketability as a global sports idol.
Woods is estimated to earn $100 million a year from his various endorsement deals.
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Posted by KnightLight
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The first sponsor to go, not the last.
on Mon 12/14/2009 5:05 AM
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Posted by Seville
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$100 million a year loss for being an idiot. Way to screw it up Tiger.
on Mon 12/14/2009 5:50 AM
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Posted by Dr_Dollar
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and so it begins. I hope they were worth it, Tiger.
on Mon 12/14/2009 6:34 AM
AS Company Customer-
Posted by emptypockets
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$10-$15M per year!! Good one Tiger!
on Mon 12/14/2009 7:52 AM
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Posted by TangoJoe
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Best damage control - admit he's a sex addict. Americans love recovery stories.
on Mon 12/14/2009 5:26 PM
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Posted by Future_11
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Tag Hauer is now considering dropping Tiger too. They had originally said he was the 'best in his domain', meaning golf ;) but now that he has announced his indefinite absence from golf they have no reason to keep him around.
on Tue 12/15/2009 5:26 AM
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Posted by newman
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Someone had to be the first.
on Tue 12/15/2009 1:41 PM
AS Company Customer-
Posted by Boucher
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What a way to end the year. Busted, but not broke!
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